Monday, April 13, 2009

mmdada

Today from the what irks me booth we discuss the all too frequent phenomena of the double commercial. You've all seen it at one time or another. This not so rare event is when a television channel will choose to air two commercials for the same product back to back. While possibly an effective advertising technique, this form of commercial can have some incredibly unpleasant side effects. Some of which may include: frustration, anger, channel flipping, displaced release of frustration in the form of yelling at ones fellow TV watchers, and refusal to watch the channel making the choice to show the Charmin Ultra commercial with the clearly radioactive ice cream twice, sometimes three times, in a row. This occurrence is not limited to the good people at Charmin either. Television channels will often air multiple advertisements for their own shows. One instance involved 5 unnecessary advertisements for a daytime crossword game show all at once. This event will invariably result in the refusal of the viewer to watch the advertised program. So I must say to you, television commercial selectors, change your ways if you wish to increase your number of viewers. That is all.